Volvo Auto India, the Swedish luxury carmaker's Indian subsidiary, has associated with Fox Star Studios for their upcoming action romance film - Bang Bang. Films's leading actors, Hritik Roshan and Katrina Kaif, will be seen driving the stylish red Volvo S60 in the Siddharth Anand directed film.
Sudeep Narayan, PR & Digital Director, Volvo Auto India said, "We continuously come up with activations and associations to engage with our current and prospective customers. These partnerships are crucial for Volvo Auto India as an effort to bring the brand closer to its audience. Partnering with Fox Star Studios for their movie Bang Bang was an obvious choice. Both Hrithik and Katrina are a hot favourite of the Indian audience and pairing them with the luxurious Volvo S60 would certainly be a super combination. We are always on a lookout to identify apt industry platforms to participate and showcase our carlines. Showcasing the Volvo S60 in a much awaited movie such as Bang Bang is yet another endeavour for us to come closer towards our customers."
Shikha Kapur, CMO, Fox Star Studios, said, "Bang Bang is a film that rides high on style and glamour. It exudes a scale seldom seen before in Indian cinema, anchored by rock-solid acts, and we have tried in every way to go beyond the conventional to create an unparalleled film viewing experience. We found a worthy partner in Volvo, as it reflects the same brand values of the film : cool, stylish, innovative and with a strong performance at its core. This is truly a dynamic association and we welcome Volvo as an integral part of the Bang Bang stable."
Go Fish Entertainment Pvt Ltd, a movie marketing company that is also responsible for promoting Bang Bang, has been instrumental in getting Volvo Cars to associate with Bang Bang.