Thursday 8 January 2015

iPhone 6 Helped iOS Eating Android Smartphone Sales: Kantar

The iPhone 6 and iPhone 6 Plus have helped boost the market share of iOS around the world for Apple between September and November 2014, compared to same period the year before, whereas Android market share has dropped, says research firm Kantar Worldpanel ComTech in its latest smartphone OS sales shares report.
period in 2013.
"The iPhone 6 was the best-selling phone in the three months through November 2014, capturing 19 percent of smartphone sales", said Carolina Milanesi, Chief of Research at Kantar Worldpanel ComTech of US sales.

However Android remained the dominant OS across Europe with a market share of 69.9 percent, but it still lost 3.2 percent over the same period in 2013. Samsung in particular slumped badly across Europe and in the US, whereas Motorola's share grew because of the second generation Moto X and Moto G being good value for the money, according to Kantar Worldpanel ComTech.
For year-over-year comparisons from the 2013 quarter to 2014, iOS grew by 4.3 percent in the US, 12.2 percent in the UK, 9.9 percent in Australia, 6 percent in Italy, 2.2 percent in France, 4.1 percent in Germany, 3.2 percent in Spain, and 1.1 percent in China. Japan was the only exception with 15.3 percent fall in iOS market share.
Overall, the Kantar data suggests that the smartphone (all platforms) penetration reached 58 percent in the US and 65 percent across Europe's big five economies - Britain, Germany, France, Italy and Spain.