Volvo Auto India, the Swedish luxury carmaker's Indian subsidiary, has associated with Fox Star Studios for their upcoming action romance film - Bang Bang. Films's leading actors, Hritik Roshan and Katrina Kaif, will be seen driving the stylish red Volvo S60 in the Siddharth Anand directed film.
Sudeep Narayan, PR & Digital Director, Volvo Auto India said, "We continuously come up with activations and associations to engage with our current and prospective customers. These partnerships are crucial for Volvo Auto India as an effort to bring the brand closer to its audience. Partnering with Fox Star Studios for their movie Bang Bang was an obvious choice. Both Hrithik and Katrina are a hot favourite of the Indian audience and pairing them with the luxurious Volvo S60 would certainly be a super combination. We are always on a lookout to identify apt industry platforms to participate and showcase our carlines. Showcasing the Volvo S60 in a much awaited movie such as Bang Bang is yet another endeavour for us to come closer towards our customers."